Defining marketing

Defining marketing:

If you paint a sign on the side of an elephant, it’s ADVERTISING.

If you parade that elephant through town, it’s PROMOTION.

If the elephant tramples the mayor’s rose garden, it’s PUBLICITY.

If you can get the mayor to laugh about it, it’s PUBLIC RELATIONS.

If the mayor pays you to let him kiss the elephant, it’s MARKETING.

About jmoorhead